Tony Kelly (b.1975, Ireland) is a fine art and fashion photographer and director. He began his career as a photojournalist, documenting Dublin’s developing cultural scene, before moving on to Barcelona in search of sunshine and blue skies. It was here that he learned to embrace his inner “street voyeur,” developing a signature style that has been compared to Helmut Newton. While travelling the globe and working for newspapers such as Independent Newspapers and News International, he made a name for himself thanks to his unique take on the daily and cultural lives of the places he visited. He also worked on advertising campaigns with international brands such as Louis Vuitton, BMW, and the television network TNT, for which he won a Clio award. Kelly has now settled in Los Angeles. It is little surprise, then, that his fine art photography explores a playful, high-gloss, hyper-stylised world. Yet under this shiny veneer, there are subversive currents that enact role reversals, challenge stereotypes and break taboos.