In 1988, David Yarrow embarked on a journey to photograph luge and bobsleigh at the Calgary Olympics, a venture that laid the groundwork for his later engagement with the St Moritz Tobogganing Club, also known as the Cresta Club. However, his recent project with the Cresta Club was a departure from his earlier sports photography, venturing into the realm of art.
St Moritz, a place synonymous with glamour, authenticity, and thrill-seeking, provides a unique backdrop for such a project. It's a location that embodies a spirit of living life to the fullest, a sentiment deeply ingrained in the essence of the Cresta Run. Yarrow’s project aimed to capture this spirit, and for this, he expressed gratitude towards the SMTC Committee for their collaboration.
The photo shoot, conducted on a sunny morning in February 2023, was not just a professional engagement for Yarrow but also a source of immense enjoyment. The opportunity he had that day was unparalleled, granting him access to one of the most exclusive and thrilling aspects of St Moritz.
The highlight of the shoot was Norwegian model Frida Aasen, who, with her striking red attire and impeccable posture, played a pivotal role in the success of the images. Yarrow emphasized the importance of precision in such staged photographs, especially in a place like St Moritz where only perfection suffices. He praised Frida for her ease in front of the camera, making the shoot a seamless process.
Yarrow’s approach to photography is lighthearted and storytelling-oriented, shying away from taking himself too seriously. This attitude was evident in the fun and enjoyment experienced during the shoot. The Cresta Club, known for its exclusivity and charming members, provided an atmosphere of humor and a refreshing lightness, qualities that Yarrow values in today’s world. His work at the Cresta Club is a testament to his ability to blend fun with professional artistry, capturing the essence of St Moritz’s unique culture.
Read what David Yarrow says about his new picture: ST. MORITZ
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